City rail line opens two new stationsToday · 3 min read
bid $1.35 · won
req 8f2c · declined
sales lift +31%
42 ms to decide
Full-funnel programmatic, measured by lift
Every impression,priced to outcome.
From first view to final sale, WondrX bids on every impression by what it's worth to your business, then shows you the real lift. For gaming, finance, e-commerce, retail and auto.
Live: one bid, decidedreq 8f2b
Signalviewed cart · 3 days ago
Predicted value$1.42
Decisionbid $1.35
decided in 41 ms
1,284,331 bids decided today
Works with
AppsFlyerAdjustSingularSKAdNetworkAdAttributionKitGoogle Ad ManagerOpenRTB 2.6AppsFlyerAdjustSingularSKAdNetworkAdAttributionKitGoogle Ad ManagerOpenRTB 2.6
Awareness to ROAS, one stack
Full funnel. Fully measured.
01
Awareness
Reach and attentionVideo and rich media bought on attention, not just viewability. Optimised to completed views and brand lift.
02
Consideration
EngagementInteractive and native formats optimised to engaged time, not cheap clicks.
03
Conversion
PerformanceValue-based bidding on predicted conversion, reported as incremental CPA and ROAS.
04
Retention
Re-engagementRe-engage lapsed users and past buyers at a CPA below new-customer acquisition.
How it works
Signal → Score → Bid → Result.
01
Connect your data
Your MMP, analytics events and product feed. Your first-party data stays yours: no pooling, no resale.
02
Score the request
Every bid request gets a predicted value against your KPI, per user, not a segment average.
03
Bid to value
We bid up to your target CPA or ROAS and pass on everything else, with the reason logged.
04
Measure and learn
Incrementality from a live holdout feeds straight back into bidding. The model optimises to lift, not last-click.
01 / 04
Try it yourself
Formats that earn attention.
Four formats assembled per impression, with creative versioned to each user. Try them.
Playable
Score 08s
Orbit PopTap the orbs before time runs out
Install now
Playable ad
A 15-second playable before the install ask. Completion feeds bidding, so you pay up only for users who engage.
End card
AURORAAd
Aurora SElectric. 520 km range.
Pick your colour
Book a test drive
Interactive ad
An interactive end card with a choice. Versioned per user, not per line item.
Video
VVelaSponsored
Shop now
Video ad
Hook, proof, CTA, sequenced to the opening with the best view-through rate.
Native
9:41
The Daily
Vela · SponsoredStill thinking about the Vela Run? Your size is back.Learn more
Weekend sports highlightsToday · 2 min read
Native ad
Dynamic product ads in-feed: the exact item they browsed.
Built for your industry
One engine. Your KPI.
01GamingD7 retention and payer conversion. Win back lapsed players before they churn.
02FinanceCompleted applications, not form starts. Recover drop-offs while intent is live.
03E-commerceROAS on cart and browse abandoners.
04RetailStore visits and repeat orders, measured against a control group.
05AutomotiveTest-drive bookings from configurator drop-offs.
Customers
Results you can audit.
Every result is measured against a control group and checked against the client’s own analytics. Case studies appear here once clients approve them.
[Result metric]
[Industry · Market]
“[Client quote, published once approved.]”
[Name, title, company]
[Result metric]
[Industry · Market]
“[Client quote, published once approved.]”
[Name, title, company]
[Result metric]
[Industry · Market]
“[Client quote, published once approved.]”
[Name, title, company]
Measurement you can audit
Every number, auditable.
01
Your source of truth wins
We reconcile to your MMP or analytics. If numbers diverge, yours stand and we investigate.
02
Incrementality from day one
A holdout runs on every campaign from launch. You see incremental conversions and incremental CPA, not just attributed ones.
03
Log-level data
Placement, supply path, clearing price and our fee for every impression. Query it in your own warehouse.
04
SPO built in
Direct and authorised sellers only, verified via ads.txt and sellers.json. Fewer hops, more working media.
05
Brand safety and IVT
Pre-bid invalid-traffic filtering, app-level allow and block lists, and category exclusions.
06
Privacy-first
Consent-based targeting. First-party data processed under a data processing agreement in every market.
About us
Built by people who ran the buys.
We spent years on the buy side, at trading desks, agencies and in-house growth teams, paying for impressions that never moved a KPI.
WondrX is the platform we wanted: value-based bidding, incrementality on every campaign, and logs you can audit.
Teams on the ground
- VNVietnam
- THThailand
- IDIndonesia
- PHPhilippines
- MYMalaysia
- SGSingapore
The team
Traders, data scientists and engineers, working as one team.
- 01Trading deskRuns your campaigns day to day, in your market and your language.
- 02Data scienceBuilds the value models that price every bid.
- 03EngineeringOwns the bidder, the logs and every integration.
- 04Creative studioBuilds the playables, end cards and video cuts.
VP
Led by Vy Pham, Chief Executive Officer15+ years of executive leadership at multinational adtech companies
Connect on LinkedInCommon questions.
Brands with a product in market and a clear goal, whether that's installs, sales, sign-ups or store visits. If you're still pre-launch, we'll say so on the first call.
You pay for the media plus a platform fee we agree upfront. Both show in your reports. No hidden margins.
Every campaign keeps a small group who don't see your ads, so we can show the sales we actually added. We match results to your own analytics, and yours have the final word.
Google and Meta sell and measure ads on their own platforms. We buy across thousands of other apps and websites, price every bid for the individual person, and give you the full record of where your money went.
Contact
Every impression is a decision. Make yours count.
Advertisershello@wondrx.ai
Supply & partnerspartners@wondrx.ai
MarketsVietnam · Indonesia · Thailand · Philippines